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Showing posts from January, 2023

Elements for Great Events

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  Just like any other sector, event and marketing segment has also been adversely affected by COVID-19. Consequently, businesses are struggling to regain their feet. With lockdowns and restrictions diminishing gradually, businesses are exploring all possible options to remain profitable. That being said, market trends and event options have changed in the post-COVID world. Apart from that, consumer spending and shopping patterns have also changed radically. Many of them have already decided to change brands. In this scenario, businesses are leaving no stone unturned and trying out extensive marketing and advertising practices including outdoor advertising and promotional campaigns to win customers. Moreover, effective marketing plan requires understanding customer preferences and modeling an effective marketing plan around their needs. Expos, trade shows, exhibitions, and brand activations are some of the strategies of outdoor marketing that will help win customers. Fortunately, ...

AV experiences: why do they matter?

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  Great events require great people and planning. Guests nowadays look forward to extraordinary experiences at concerts and events. However, these are also expected at corporate meetings. You have to create that experience if you want your audience to share that moment with others in their network, which has become common among Millennials and the rest of the world as well.   AV agencies are specialists in creating experiences that pull everyone in and wow them. AV pros have several amazing options to do some interesting things nowadays. Hologram and digital projection mapping are among them.   With impressive AV technology, they can create outstanding experiences for everyone present at an event. Get in touch with a professional and reputable  AV agency in Dubai  to make your event experiential. Let’s see how they can make a difference to your event:   Social connect Social connect is not just important in personal life, but matters in ...